Privacy Policy
How we collect, use, and protect your information
Effective Date: November 25, 2025
Zero Drift is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
Personal Information
We collect information that you voluntarily provide to us when you:
- Request a quote for calibration services
- Submit a contact form or inquiry
- Subscribe to our newsletter
- Engage our services as a customer
This information may include:
- Name and company name
- Email address
- Phone number
- Mailing address
- Equipment details and calibration requirements
- Any other information you choose to provide
Technical Information
When you visit our website, certain information may be automatically collected, including:
- Browser type and version
- Device information
- IP address (anonymized)
- Pages visited and time spent on pages
- Referral source (how you found our website)
- Geographic region (country/state level)
We use Google Analytics 4 to collect this information. See the "Cookies & Tracking Technologies" section below for more details.
How We Use Your Information
We use the information we collect for the following purposes:
- To Provide Services: Process calibration requests, communicate about services, and deliver calibration certificates
- To Respond to Inquiries: Answer questions and provide information about our services
- To Maintain Records: Keep calibration records in accordance with industry standards and regulatory requirements
- To Improve Our Services: Understand how customers use our services and identify areas for improvement
- To Send Communications: If you opt in, send newsletters, updates, and calibration reminders (you may unsubscribe at any time)
- To Comply with Legal Obligations: Meet regulatory requirements and respond to legal requests
How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: We use Web3Forms to process contact form submissions and Google Analytics for website analytics. These providers are contractually obligated to protect your information and use it only for the purposes we specify
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to affected parties
- With Your Consent: When you explicitly authorize us to share your information
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to analyze website traffic and improve your experience. A cookie is a small text file stored on your device when you visit our website.
Cookies We Use
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - Distinguishes unique users | 2 years |
| _ga_* | Google Analytics - Maintains session state | 2 years |
| zd_cookie_consent | Stores your cookie preference | Persistent |
Google Analytics
We use Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us understand how visitors interact with our website, including:
- Which pages are visited most frequently
- How long visitors spend on each page
- How visitors navigate through the site
- General geographic location (country/region level)
- Device and browser information
Google Analytics data is used solely to improve our website and services. We have enabled IP anonymization, which means your full IP address is never stored. For more information about how Google handles data, visit Google's Privacy Policy.
Managing Your Cookie Preferences
You can control and manage cookies in several ways:
- Cookie Settings: Click "Cookie Settings" in our website footer to update your preferences
- Browser Settings: Most browsers allow you to refuse or delete cookies through their settings menu
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
Please note that disabling cookies may affect your experience on our website, though core functionality will remain available.
Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure data transmission using encryption (HTTPS)
- Restricted access to personal information on a need-to-know basis
- Regular security assessments and updates
- Secure storage of physical and electronic records
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Calibration Records: Maintained for a minimum of 5 years in accordance with ISO/IEC 17025 requirements and industry best practices
- Customer Information: Retained for the duration of the business relationship and for a reasonable period thereafter
- Marketing Communications: Retained until you opt out or request deletion
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal retention requirements
- Opt-Out: Unsubscribe from marketing communications at any time
- Data Portability: Request your data in a structured, commonly used format
- Restriction: Request restriction of processing in certain circumstances
To exercise these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page with a new effective date. We encourage you to review this Privacy Policy periodically.
California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, and disclose
- Right to request deletion of your personal information
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
GDPR Compliance (European Users)
If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). We process your personal information based on the following legal grounds:
- Contract Performance: To provide calibration services you have requested
- Consent: When you have given explicit consent (e.g., newsletter signup)
- Legitimate Interests: To operate and improve our business
- Legal Obligation: To comply with applicable laws and regulations
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Zero Drift
4904 Triangle St, Ste A
McFarland, WI 53558
Phone: (715) 581-0380
Email: sales@zerodriftlab.com
Last updated: November 25, 2025